1. Who we are
This website, funderlytics.ai, is operated by Funderlytics Ltd, trading as Funderlytics AI. We are a company registered in England and Wales under company number 15848558, with our registered office at 45 Fitzroy Street, London, W1T 6EB.
Funderlytics Ltd is the data controller for personal data collected through this website and in the course of delivering our services. If you have any questions about this policy or how we handle your data, contact us at hello@funderlytics.ai.
2. The data we collect and where it goes
Forms and checkout. When you book an assessment, request a call, or contact us through the site, we collect your name, business email address, company name, and any other details you choose to provide.
Payments. Payments are processed by Stripe. Your card details are entered directly into Stripe’s secure checkout and are never stored on our systems. We receive confirmation of payment and basic billing details only.
Bookings. Call bookings are handled by Cal.com, which collects your name, email address, and the booking details you provide so we can schedule and prepare for the call.
Calculator inputs. If you use our free AI Waste Calculator, we collect the figures you enter and, if you request your results by email, your contact details.
Website analytics and marketing. We use Google Analytics 4 to understand how visitors use the site, and the Meta Pixel and Meta Conversions API to measure the effectiveness of our advertising. Both are consent-gated: they only run if you accept analytics or marketing cookies in our consent banner. See section 8 for details.
Hosting and server logs. The site is hosted on Vercel, which generates standard server logs (such as IP address, browser type, and pages requested) needed to run the site securely and reliably.
Email. We send transactional and service emails (booking confirmations, report delivery, follow-ups) via Resend.
Storage. Data we collect through the site is stored in Supabase, hosted in the London (UK/EU) region.
AI processing. To produce your assessment report, we process the transcript of your assessment call using AI services provided by Anthropic. The transcript is used solely to prepare your report.
3. Call recording and transcription
Assessment calls are recorded and transcribed using Fathom. We tell you this at the start of every call and ask for your agreement before recording begins. Recording is how the assessment works: the transcript of your call is what we use to analyse your workflows and produce your written report.
If you do not wish to be recorded, tell us at the start of the call and we will discuss your options, though we cannot deliver the assessment without a transcript to work from.
4. Business-to-business outreach
We sometimes contact people at UK businesses using their business (corporate) email addresses to tell them about our services. We do this under our legitimate interests, in line with the rules for business-to-business marketing under the Privacy and Electronic Communications Regulations (PECR).
Every email we send identifies who we are and includes a working opt-out. If you opt out, we honour it promptly and add your address to our suppression list so you are not contacted again.
We may enrich business contact details (such as job title and company information) using third-party data providers, including Clay, and send outreach emails using email tooling such as Instantly. These providers process data on our behalf.
5. Lawful bases for processing
Contract. When you book and pay for an assessment or engage us for other services, we process your data as necessary to deliver what you have bought, including recording and transcribing your call and producing your report.
Legitimate interests. We rely on legitimate interests to respond to enquiries, run and secure the website, keep business records, and carry out business-to-business outreach as described above. We balance these interests against your rights, and you can object at any time.
Consent. Non-essential cookies and similar technologies (analytics and marketing) run only with your consent, which you can withdraw at any time via the cookie banner.
6. How long we keep your data
We keep personal data only as long as we need it. Enquiry and outreach data is deleted or anonymised when it is no longer needed to manage the relationship. Call recordings and transcripts are kept for as long as needed to produce and support your report, then deleted. Client records, invoices, and reports are retained for as long as required to meet our contractual, accounting, and legal obligations, typically six years for financial records. Suppression list entries are kept indefinitely so we can honour your opt-out.
7. International transfers
Our primary data storage is in the UK/EU (Supabase, London region). Some of our service providers, including Stripe, Vercel, Resend, Anthropic, Fathom, Meta, and Google, are based in or process data in the United States. Where personal data is transferred outside the UK, we rely on appropriate safeguards such as the UK International Data Transfer Agreement (IDTA), the UK Addendum to the EU Standard Contractual Clauses, or an applicable adequacy decision.
8. Cookies
When you first visit the site, a consent banner lets you choose which categories of cookies to allow. You can change your preferences at any time by reopening the banner.
Essential. Required for the site to function, including remembering your cookie choices. These are always active and do not require consent.
Analytics. Set by Google Analytics 4 to help us understand how visitors use the site. Only placed with your consent.
Marketing. The Meta Pixel (and the related Meta Conversions API) used to measure and improve our advertising. Only active with your consent.
9. Your rights
Under UK GDPR you have the right to access the personal data we hold about you, to have inaccurate data corrected, to have your data deleted, to restrict or object to processing (including objecting to direct marketing at any time), and, in some circumstances, to receive your data in a portable format.
To exercise any of these rights, email us at hello@funderlytics.ai. We will respond within one month.
If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner’s Office at ico.org.uk. We would appreciate the chance to resolve your concern first.
10. Changes to this policy
We may update this policy from time to time. Changes will be published on this page with a revised date below. If a change materially affects how we use your data, we will take reasonable steps to bring it to your attention.
11. Contact
Questions about this policy or your data: hello@funderlytics.ai, or write to Funderlytics Ltd, 45 Fitzroy Street, London, W1T 6EB.
Last updated: 19 July 2026